Roan Ridge
A refined Southwestern golf identity and website that balances rugged desert beauty with timeless sophistication. The brand system and digital experience highlight championship golf, elevated amenities, and the welcoming spirit of resort living.
The Challenge.
The challenge was creating a brand that felt authentically Southwestern without slipping into cliché, while also appealing to both golfers and resort guests. Through a balance of earthy tones, refined typography, and a modern web experience, the result is a brand and website that feel both distinctive and sophisticated - capturing the essence of Roan Ridge as a premier destination.
Responsibilities.
I was the Creative Director and UI/UX Designer on this project.
Main areas of responsibility:
• Art Direction
• Identity/Logo
• Graphic Design
• Desktop & Mobile UI/UX